Carketing blog : marketing & advertising in the car industry

Löv Hurts

Volvo XC60, after P1800 the sexiest Volvo ever, is coming to US market, so no surprise it is linked with new TV commercial. What we can expect? Beautiful shots on glamour car, exterior and interior views, slow motions and lady getting out of the car eventually? Not really. We watch something totally unusual, movie full of crashed cars. And yes, some shots on new XC60 in the end. Volvo that can stop itself. Finally. I admire that this is not excellence of creativity but good way how to demonstrate you positioning of safety.

Car: Volvo XC60
Agency: Arnold Boston
Creative director: Chris Carl
Art director: Rob Kottkamp
Copywriter: Will Chambliss
Music: Megatrax / 1812 Overture

One of the first car commercial where we can see the car crash, damaged cars, was masterpiece and award winning campaign Safe happens for VW from Crispin Porter+Bogusky. Just to remind it.

First CC with the panoramatic roof

Car: VW Eos
Advertising Agency: Ogilvy South Africa
Art Director: Jonathan Lang
Copywriter Nicholas Gordon
Creative Director: Chris Gotz, G$ordon Ray, Ryan Reed

What a reliability!

After singing confident dog here comes another Grand Prix for VW and DDB from Eurobest Advertising Festival, now Print category.

Dutch VW car importer, Pon's automobielhandel, decided to highlight strong reliability of VW Golf. They pubished spoof recall in Dutch newspaper.

Confidence

VW got a lot of prizes at last week Eurobest advertising festival in Stockholm. This is first of them, singing dog in TV spot from DDB London.

Car: VW Polo
Advertising Agency: DDB LONDON
Creative Director: SHISHIR PATEL/SAM OLIVER
Copywriter: FEARGAL BALLANCE/DYLAN HARRISON
Art Director: DYLAN HARRISON/FEARGAL BALLANCE
Account Supervisor: MATT ROSS
Producer: RICHARD PACKER/JAY VEAL
Director: NOAM MURRO

Breed like a Rabbit

Try this link if it doesn't work here.

Car: VW Rabbit (VW Golf)
Agency: Crispin Porter+Bogusky
Award: WebbyAward 2007 winner

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All terrain

Perfect!

Car: VW Touareg
Advertising Agency: Fallon Singapore

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Haven't you missed anything?

Car: VW Passat CC 
Agency: Grabarz&Partner, Hamburg
Produktion: Glass Film, Hamburg
Regie: Christian Aeby
Media: Mediacom, Düsseldorf

Civilized...almost civilized

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Luca Fontana
Photographer: Riccardo Bagnoli

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Perfectly tuned

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson

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Cannes year ago: VW dominated the Film Lions

Advertising fiesta Cannes Lions started on previous Sunday. Before we know the new winners and Lions holders, I will continue with review of Cannes 2007. After summarizing the last year's Press Lions, now I will focus on the success of car brands in probably the most watched category - Film Lions.