With all respect to Ogilvy London and its This is now campaign for new Fiesta, this video below is the best ad for Fiesta that I have seen. Enjoy Jeremy Clarkson and his "Fiesta extreme test" in TopGear.
Volvo XC60, after P1800 the sexiest Volvo ever, is coming to US market, so no surprise it is linked with new TV commercial. What we can expect? Beautiful shots on glamour car, exterior and interior views, slow motions and lady getting out of the car eventually? Not really. We watch something totally unusual, movie full of crashed cars. And yes, some shots on new XC60 in the end. Volvo that can stop itself. Finally. I admire that this is not excellence of creativity but good way how to demonstrate you positioning of safety.
Car: Volvo XC60
Agency: Arnold Boston Creative director: Chris Carl Art director: Rob Kottkamp Copywriter: Will Chambliss Music: Megatrax / 1812 Overture
One of the first car commercial where we can see the car crash, damaged cars, was masterpiece and award winning campaign Safe happens for VW from Crispin Porter+Bogusky. Just to remind it.
Car: Seat Ibiza
Agency: Atlético International
Director: Hugo Menduiña
Creative Directors: Pepe Colomer & Josep Maria Basora
Art Director: Patrick Salvador
Account Executive: Rafael Pesaque
Production Company: Agosto
Producer: Victor Mata
Music: Youth Group
VW got a lot of prizes at last week Eurobest advertising festival in Stockholm. This is first of them, singing dog in TV spot from DDB London.
Car: VW Polo
Advertising Agency: DDB LONDON
Creative Director: SHISHIR PATEL/SAM OLIVER
Copywriter: FEARGAL BALLANCE/DYLAN HARRISON
Art Director: DYLAN HARRISON/FEARGAL BALLANCE
Account Supervisor: MATT ROSS
Producer: RICHARD PACKER/JAY VEAL
Director: NOAM MURRO
During the weekend, one of the biggest event in advertising world finished in Slovenian Portoroz. Advertising fiesta Golden Drum 2008. I was not so lucky to be there personally but anyway, the best works from automotive fields will be published on Carketing in next days. I have picked Volvo as first.
Besides new model of Ford Ka, another Ford model with corporate kinetic design is coming to the market. Concept Verve turned to New Fiesta. Forget everything you know about previous Fiesta, this is brand new car with an amazing, unique look. Watch the new TV spot, amazing!
Car: New Ford Fiesta
Advertising Agency: Ogilvy London
Copywriter: John Crozier
Art director: Dom Sweeney
Planners: Stephen Wallace, Magali Jaumol
Media agency: MindShare
Media planner: Howard Titley
Production company: Blink
Director: Noah Harris
Music: Pluxus - Transient (Album Solid State)