Guys from Jung von Matt faced the challenge to promote Smart ForTwo. Car, that is still small but lots of fun too. Smart , the car brand that thinks of smallest in its philosophy, guys from Jung von Matt and French webdesigner Mathiew ‘p01′ Henry joined together and created the smallest advergame ever. It sits in favicon (favourite icon) with dimensions 16x16 pixels. Banners pointed users to the smallest game.
Car: Smart ForTwo
Agency: Jung von Matt
bvo #
Most of the people have prejudices against small city cars like Smart is. They don't consider it as safety, comfortable, roomy...any idea how to change it?
Advertising Agency: Jung von Matt, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
Advertising fiesta Cannes Lions started on previous Sunday. Before we know the new winners and Lions holders, I will continue with review of Cannes 2007. After summarizing the last year's Press Lions, now I will focus on the success of car brands in probably the most watched category - Film Lions.
Continue reading "Cannes year ago: VW dominated the Film Lions" »
