Carketing blog : marketing & advertising in the car industry

The best Fiesta advertising

With all respect to Ogilvy London and its This is now campaign for new Fiesta, this video below is the best ad for Fiesta that I have seen. Enjoy Jeremy Clarkson and his "Fiesta extreme test" in TopGear.

Car: Ford Fiesta

Financial crise changes the CI of car companies

Have a look at new logos:)

bvo #

This is now

Besides new model of Ford Ka, another Ford model with corporate kinetic design is coming to the market. Concept Verve turned to New Fiesta. Forget everything you know about previous Fiesta, this is brand new car with an amazing, unique look. Watch the new TV spot, amazing!

Car: New Ford Fiesta
Advertising Agency: Ogilvy London
Copywriter: John Crozier
Art director: Dom Sweeney
Planners: Stephen Wallace, Magali Jaumol
Media agency: MindShare
Media planner: Howard Titley
Production company: Blink
Director: Noah Harris
Music: Pluxus - Transient (Album Solid State)

Ford Ka to show off in new Bond movie

In previous James Bond movie Casino Royale, new Ford Mondeo featured beside well-known Aston Martin, in that case model of DBS. In coming new Bond movie Quantum of Solace, Ford will again take the place. 

Emotions

Advertising Agency: Team Detroit, USA
CD: Lauren Crane
CD: Linda Meek
Agency Producer: Stephen Palmer
Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Carole Hughes
Editorial: 89 Edit
Editor: Duncan Shepherd
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Post/Effects: Ring of Fire

First look: First Electronic Ink Paper Ad features Ford Flex Crossover

October issue of American magazine Esquire brings first electronic ink paper advertising. The ad features Ford Flex Crossover. Have a first look here!

Desire

Agency: Ogilvy & Mather
Agency Producer: James Brook-Partridge
Creative Director: Greg Burke
Director: Philippe André
Production: Bikini Films
Producer: Dominic Wilcox
Director of Photography: David Ungaro