Mercedes-Benz launched recently campaign for new Mercedes E-Class. E-Class means status, luxury and mainly the comfort. To measure how comfortably someone is feeling you need highly sensitive instrument. Experience the first test drive for the senses. Concert in E. Watch the trailer video first.
Now, on the site Concert in E you can watch the first concert test drive movie. To show the outstanding comfort and safety of the new E-Class, a Formula 1 legend Jean Alessi and one of the best jazz singers around Dianne Reeves were invited to take a very special test drive. A test which made the highest demands of the car in terms of comfort and security: a concert-level performance of a jazz classic in an E-Class driven around a racetrack.
Her task: To perform the classic "Better than Anything" during a drive in the new E-Class as brilliantly as she does on stage or in the recording studio.
His task: Driver.
The result: Almost 3 minutes of concert in E - the first test drive for the senses.
Car: New Mercedes-Benz E-Class
Advertising Agency: Jung von Matt/next, Hamburg, Germany
Creative Directors: Bernd Kraemer, Timm Hanebeck
Art Director: Martin Strutz
Design: Johannes Widmer, Alexander El-Meligi, Ralf Lechner, Nina Borrusch, Christoph Jaeger
Concept: Robert Ehlers, Christian Behrendt, Jevgeni Beliaikin, René Lamberti
Copywriter: Sven Keitel
Programmers: Nils Doehring, Lennart Kruse, Benjamin Herholz
Consulting: Julia Hoffmann, Claus Jacobsen
Released: January 2009
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