After singing confident dog here comes another Grand Prix for VW and DDB from Eurobest Advertising Festival, now Print category.
Dutch VW car importer, Pon's automobielhandel, decided to highlight strong reliability of VW Golf. They pubished spoof recall in Dutch newspaper.
“Product recall. Volkswagen Golf Type I, 1974 model. It has been shown that, due to vibration, the closing mechanism of the glove compartment can be subject to wear. In the long run, in some cases, this might result in a more difficult handling of this mechanism. Even though no complaints have been registered, Volkswagen is making Golf Type I owners are of this, as as precaution.
As this is not in line with the high standards of quality that Volkswagen has for its products, owners of the above-mentioned model are requested to go to www.volkswagen.nl/recall before 12 January 2008. If necessary, Volkswagen will have the closing mechanism replaced free of charge. Volkswagen regrets any inconvenience caused. This is why Volkswagen offeres dissatisfied customers free servicing for their cars as compensation.
Volkswagen emphasizes that this only applies to the Volkswagen Golf Type I, 1974 model. Once again Volkswagen offers its apologies for any inconvenience caused."
Car: VW Golf
Advertising Agency: DDB AMSTERDAM
Country: THE NETHERLANDS
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Dylan de Backer
Art Director: Joris Kuijpers
Account Supervisor: Nelly de Wit
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