It's yellow, it's ugly...Lagerfeld in the campaign

World known French fashion designer Karl Lagerfeld apperead in the new summer campaign for French Road Safety.  "It's yellow, it's ugly, it doesn't match anything, but it can save lives. Get equipped now."

Advertising Agency: Lowe Stratéus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Jocelyn Berthat
Copywriter: Philippe Lopez
Photographer: Dimitri Daniloff