Carketing blog : marketing & advertising in the car industry

The best Fiesta advertising

With all respect to Ogilvy London and its This is now campaign for new Fiesta, this video below is the best ad for Fiesta that I have seen. Enjoy Jeremy Clarkson and his "Fiesta extreme test" in TopGear.

Car: Ford Fiesta

Let it shine

You have already probably seen the new ad for Honda Insight Hybrid from Wieden+Kennedy Amsterdam Let it shine. Cool, isn't it? But what makes the experience from this ad really amazing is watching it on Vimeo.

Watch the making of video:

Honda Insight - The Making of "Let it Shine” from Honda on Vimeo.

Löv Hurts

Volvo XC60, after P1800 the sexiest Volvo ever, is coming to US market, so no surprise it is linked with new TV commercial. What we can expect? Beautiful shots on glamour car, exterior and interior views, slow motions and lady getting out of the car eventually? Not really. We watch something totally unusual, movie full of crashed cars. And yes, some shots on new XC60 in the end. Volvo that can stop itself. Finally. I admire that this is not excellence of creativity but good way how to demonstrate you positioning of safety.

Car: Volvo XC60
Agency: Arnold Boston
Creative director: Chris Carl
Art director: Rob Kottkamp
Copywriter: Will Chambliss
Music: Megatrax / 1812 Overture

One of the first car commercial where we can see the car crash, damaged cars, was masterpiece and award winning campaign Safe happens for VW from Crispin Porter+Bogusky. Just to remind it.

Concert in E

Mercedes-Benz launched recently campaign for new Mercedes E-Class. E-Class means status, luxury and mainly the comfort. To measure how comfortably someone is feeling you need highly sensitive instrument. Experience the first test drive for the senses. Concert in E. Watch the trailer video first.

1. Cut 2. Discard magazine

1. Cut 2. Discard magazine

Car: Nissan Z
Advertising Agency: TBWA/Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol

The smallest advergame ever brought by Smart

Guys from Jung von Matt faced the challenge to promote Smart ForTwo. Car, that is still small but lots of fun too. Smart , the car brand that thinks of smallest in its philosophy, guys from Jung von Matt and French webdesigner Mathiew ‘p01′ Henry joined together and created the smallest advergame ever. It sits in favicon (favourite icon) with dimensions 16x16 pixels. Banners pointed users to the smallest game.

Car: Smart ForTwo
Agency: Jung von Matt

bvo #

First CC with the panoramatic roof

Car: VW Eos
Advertising Agency: Ogilvy South Africa
Art Director: Jonathan Lang
Copywriter Nicholas Gordon
Creative Director: Chris Gotz, G$ordon Ray, Ryan Reed

Super Bowl 2009 : Audi Chase

Forever young

Watch the making of video on Adverbox.

Car: Seat Ibiza
Client: Seat
Agency: Atlético International
Director: Hugo Menduiña
Creative Directors: Pepe Colomer & Josep Maria Basora
Art Director: Patrick Salvador
Account Executive: Rafael Pesaque
Production Company: Agosto
Producer: Victor Mata
Music: Youth Group

bvo #

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